The brief
A food and beverage business does not sell from its website — it gets found on it. The buyers who matter are distributors and trade partners checking whether a brand looks credible before they reply to an email. The brief was a site that loads immediately, reads as a serious company, and turns that credibility into an enquiry rather than a bounce.
What we built
SEO built in, not bolted on
Server-rendered pages, clean markup, structured data and a crawlable internal structure from the first commit — the work that decides whether a site can rank at all.
Performance as a design constraint
Optimised images and a light front end, because a trade buyer on a phone in a warehouse does not wait four seconds for a hero video.
Product and brand presentation
The catalogue presented so a distributor can see the range and the positioning without asking for a PDF.
Enquiries as the single goal
One clear action on every page, with the enquiry route short enough that a buyer completes it on the first visit.
Where it stands today
The site is live and serving as IGM Food's public presence and enquiry route.
